Sunday, September 30, 2007

The Ferrari of the Watch World

Edox and Koenigsegg: two names held in worldwide esteem. Together, a fusion of elegance and dynamism. In the late 19th century, Edox founder Christian Ruefly was one of the most extraordinarily gifted watchmakers of his generation. Christian von Koenigsegg is probably the most talented designer of sports cars around today. Koenigsegg is the automobile marque of the super-rich.

Conjoining those two brands today are shared ideals of quality, prestige, performance.

Edox and Koenigsegg Automotive uphold a similar commitment to making exceptional products, exclusive and authentic high-end goods that are outstanding in terms of creativity, quality and performance. Be it a sports car or a timepiece, each is a combination of high technology and venerable tradition. It is in the hands of highly-skilled specialists that these marvellous mechanisms are groomed, tuned and adjusted, imbuing them with soul and character. Given these shared attributes, it is clear why Edox is moving up to become official watch partner of the Swedish automaker.

The
Koenigsegg Edox doesn’t come cheap at £13,500, however it won’t disappoint.

Check out the two arms that flip up, supercar-door-style, to reveal the hidden tachymeter.


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